My dad always says you miss a lot of good dos without being asked. Did you know how many tweets and Facebook posts talk about Linlithgow every single week?* As a small business you could learn a lot from what people are talking about. This could not only inspire your social media presence but perhaps more importantly, help you engage with your customers and appear in front of your customers. Here’s a couple of examples to get you thinking. I’ve focused on Twitter for this blog, looking at tweets that use the term Linlithgow – but to be honest you can apply this thinking to any platform. I got thinking about this after reading blogs recently on moving from consumer to producer of content and how important that journey is. It’s also a follow up to my talk to Linlinkup, a Linlithgow women’s networking group, about How to Make Your Content Sing and wanted to add a bit more detail than I got chance to do in the talk.
What’s going on in Linlithgow
Primary school request for donations for crafting
So for this tweet you can simply use that idea for your own post. For the primary school tweet, could you offer to drop off craft items – it’s a nice thing to do, would connect your business with an altruistic end and if your market is parents it’s a good way to get your name in front of your potential customers. You could ask a question that everyone would benefit from like – what’s the best way and time to drop donations off or is there anything they already have loads of!
Eating out in Linlithgow – swan-style
For your small business I’d say respond to that tweet/post if it’s relevant to your business, either in values, locality or topic. Something as simple as talking about a lunchtime walk around the Loch immediately places your business right in the middle of Linlithgow and shows you appreciate being able to take advantage of one of the town’s most beautiful areas. The interesting thing about this tweet is it follows up a series of Facebook posts regarding healthy things to feed the birds at the Loch, which was fairly popular itself so it’s doing what I described above.
Local boy coming to town
One aspect of a post or tweet to look to decide if you want to share, discuss or use as a launchpad for another post is how much response the post got. You’ll want to have some idea of how popular the writer or the topic is. At first glance from this tweet it’s simply that Alex Salmond is coming to Linlithgow in March. But if you ask around you’ll find Linlithgow is where Mr Salmond hails from. And one story he’s told is about helping decorate houses(!) so there may be a hook to hang a post on for a few businesses, no pun intended.
The side benefit to taking this approach is that is makes marketing your business more interesting for you, but it will also:
- increase potential client time spent and engagement – by making your platform more varied and so more interesting
- make you more memorable when your clients are ready to buy – by showing your brand values, attitude and that you are a local business.
So what are you waiting for – get out there and engage, your business is unique so show it. If you want a chat about the best way to start, a strategy or a hand with making your website support your marketing, get in touch firstname.lastname@example.org
*From 28/01/18-07/02/18 there were 271 tweets using the #Linlithgow – but this doesn’t include the times that ‘linlithgow’ was used without a hashtag.