This week I’ve found a new toy. It’s designed to help you read more. Which will inevitably mean you think more. A good thing. Read with Audrey is a reading room tool that pairs you up with another reader/listener so you read to each other, from a book provided in the tool itself.
Small businesses need impact so why don’t they connect?
I always say to clients that social media is full of tools – but don’t get distracted. The rules of engagement are the same as if you were in the room with the other people on Facebook, Twitter or Instagram for example. It’s good to be nice and not offend anyone but actually it’s more of a priority for small businesses to connect in a meaningful way with other businesses and therefore individuals. Why is this – well budget and time is such a precious resource for any of us and for small business owners there are so many other calls on our time.
Here’s my top run down of how to stay focused:
- Choose one channel to focus on. Do a bit of research about where your customers are and make a decision. You can always add more to your stable once you’re happy with your presence. This is where scheduling tools can come in handy and it could work out better financially approaching a social media manager to support you as they will already have subscriptions to these so you get expertise and access to these tools as well.
- Practice your listening each week. It sounds obvious but no one is going to listen to you unless you can prove you’re listening to them. A good place to start is in person with whoever you can find – and one approach I find helpful is Active listening
- Lastly, actually say something. It can be so easy to just drift on sharing funnies, doing behind-the-scenes content and alerting folk to the fact that it’s National Biscuit Day or equivalent in your industry. There’s definitely a time for that. But part of your brand is how you say things and what you talk about. So if you’re a spa you might feel empowered to talk about mental health as well as physical health. If you help people to manage their weight you could easily ask them if they’re interested in activities that can help boost self esteem, for example photography and this would fit well with mindfulness exercises…